Autofluencer, the creator-economy platform built for the $250B automotive and enthusiast industries, today announced the appointment of Megan Meyer-Lingner as its new Head of Creator & Racer Strategy. The two-time NHRA World Champion, award-winning content creator, and leading motorsports marketing strategist will guide Autofluencer’s expansion into performance-driven sponsorships and influencer partnerships.
Megan joins Autofluencer at a time of rapid platform growth as the company strengthens its mission to help enthusiasts do more of what they love by streamlining influencer and sponsorship programs through intuitive management and measurement tools. In her new role, she will oversee creator, athlete, racer and race team onboarding, racing-industry partnerships, and the development of strategies that scale earned media value (EMV) for sponsoring companies.
As both a racer and a content creator, Megan has firsthand experience with the operational challenges teams face when proving their value to sponsors. “Before Autofluencer, pulling year-end recaps took an entire day of digging through Meta dashboards, filtering posts by tags, and manually entering analytics into spreadsheets,” she explained. “Now, everything is centralized. I can instantly see how each campaign is performing, which sponsor mentions are driving the most value, and whether we’re on track for our commitments. What used to take hours now takes minutes, and it’s completely transformed how I manage sponsorships for my own race team.”
Megan brings nearly two decades of racing, brand-building, and entrepreneur experience to the role. As a championship driver turned marketing coach, she has secured six-figure partnerships, built multi-team sponsorship programs, and produced high-performing creator content for automotive and retail companies including GUNK, Maxima Racing Oils, NGK Spark Plugs, Covercraft, and more. Her data-driven approach to EMV reporting, audience insights, and content strategy is what made her stand out as a racer and brand ambassador, and aligns directly with Autofluencer’s vision for a measurable, transparent creator-brand ecosystem.
“The future of motorsports sponsorship & influencer programs will be built on simpler and more transparent partnerships validated by social performance data that has been calibrated for our industry,” said Erica Sietsma, Founder & CEO of Autofluencer. “Autofluencer is creating the infrastructure our industry has been missing for a very long time: a centralized home where racers, creators, and brands finally speak the same language and understand what’s required of both parties to succeed. And we need a team as passionate about this transformation as we are, which is why I’m excited to have Megan helping us build out the next phase of our technology and partner support. Plus, she has been a power user of the platform for the last year - so it was a no-brainer for us to have Megan lead the charge on what functionality is needed to make Autofluencer a one-stop shop for our partners.”
With Megan’s leadership, Autofluencer will expand its product roadmap for motorsports, introducing new reporting & project management tools for race teams, drivers, promoters, builders and creators. Autofluencer will also enhance its talent-matching engine to help brands identify creators who authentically align with their customers - accelerating creator partnerships and empowering racers to understand and deliver the true value of their exposure and content, both on and off the track.
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Autofluencer, (autofluencer.com) founded in 2023, is a women-owned business dedicated to providing solutions for brands and content creators in enthusiast industries to manage and evaluate partnerships efficiently. Headquartered in Scottsdale, Arizona, Autofluencer can be found on Facebook, Instagram, YouTube, and LinkedIn. Founded on a love for startup innovation and a commitment to helping people do more of what they love, our platform offers more than just marketing solutions—it's a gateway to transformative partnerships. By focusing exclusively on the enthusiast economy, we provide a tailored experience that saves time and money while delivering value to brands and creators.
