We do it for the [Pride in the build|Thrill of the ride|Love of the Industry]
Authenticity
Passion with Purpose
Respect
Meet OUR LEADERSHIP TEAM
We have over 60 years of automotive industry knowledge collectively and our passion is to support our friends and colleagues in their pursuit to be innovative, creative entrepreneurs and grow their businesses. Our expertise includes marketing, digital channel optimization, software development, behavioral data insights, operational strategy, and business development.
FOUNDER & CEO
Erica Sietsma
Erica has over 20 years experience guiding strategy and business development for automotive software companies. While working with some of the largest brands in the world she realized her true passion is helping small brands and solopreneurs achieve success by tapping into the power of the creator economy using technology. Erica is unapologetic about her fast-talking and boundless energy - she’s our energizer bunny!
Erica’s Passions
Erica is passionate about passionate people! She finds her joy and purpose helping people do more of what they love by building technology that can help people accomplish that goal. When not working, you can find her with her family, reading, nerding out on history and trying to step away from technology!
Marketing & Partnerships Coordinator
Ashley Braen
Ashley brings a passion for the industry that is second to none, a flair for the written word and a damn good visual eye. Her attention to detail and proactivity helps keep our marketing looking good and our partners happy!
Ashley's Passions
A day at the races or a good car show, weight lifting and nutrition, reading, and learning marketing!
Head of Creator Strategy
Megan Meyer-Lingner
Megan grew up in the world of racing, became a 2x NHRA World Champion, started managing her dad's race team at a young age, built out her own Motorsports Marketing agency and is a non-stop student of improvement. She brings her love of helping other racers succeed and her personal experience in building out partnerships that pay to the Autofluencer team.
Megan's Passions
Family, racing short course off-road in her new Arctic Cat side-by-side, weight lifting, self-improvement, and barn kitties.
In Memoriam
Co-FOUNDER
Marla Moore
Marla gave over 30 years to the brands, people and community that is SEMA. In her final years, she was a guiding light and mentor to the Autofluencer team and we are grateful to have had the pleasure of having her in our lives and hearts - even if it was brief. We love you Marla and know you're smiling down from Heaven on all that we've built and will build.