We do it for the [Pride in the build|Thrill of the ride|Love of the Industry]
Authenticity
Passion in Action
Respect
Meet OUR LEADERSHIP TEAM
We have over 60 years of automotive industry knowledge collectively and our passion is to support our friends and colleagues in their pursuit to be innovative, creative entrepreneurs and grow their businesses. Our expertise includes marketing, digital channel optimization, software development, behavioral data insights, operational strategy, and business development.
FOUNDER & CEO
Erica Sietsma
Erica has over 20 years experience guiding strategy and business development for automotive software companies. While working with some of the largest brands in the world she realized her true passion is helping small brands and solopreneurs achieve success by tapping into the power of the creator economy using technology. Erica is unapologetic about her fast-talking and boundless energy - she’s our energizer bunny!
Erica’s Bling
AZ Business Most Influential Women in Arizona, Phoenix Business Journal’s Top Tech Innovator, Auto Remarketing Canada, 40 Under 40, BSA, Grand Canyon Council - Spark Plug Award (it’s a REAL spark plug!)
Erica’s Passions
Reading, family, traveling, golf, innovative technology and helping people do more of what they love.
Co-FOUNDER
Marla Moore
Marla brings over 30 years of marketing & advertising experience in the performance automotive aftermarket and as you can see from her bling below, she’s a total badass in the industry! To know Marla is to love Marla and she brings her passion for creativity and the industry into everything we do at Autofluencer. And it’s important to know, you should never test Marla in SEMA trivia - she’ll kick your ass!
Marla’s Bling
SEMA Hall of Fame, MPMC Hall of Fame, SEMA Person of the Year, SBN Businesswoman of the Year, Past Chairman ETTN, SBN, MPMC MTC, Austin Hatcher Foundation BOD, Expert Automotive Marketer
Marla’s Passions
Being creative, problem solving, innovation (Duh!) her incredible daughter, Madison, all vehicles, & helping her SEMA family move into the creator economy.
Co-founder & cto
Stephen Cole
Experienced software leader and developer for over 25 years. Stephen's experience in building and scaling software from the ground up and his past software exit make him an invaluable part of the Autofluencer team. He focuses on eliminating waste, listening to customers, and a relentless pursuit of continuous process improvement.
STEPHEN's PASSIONS
Finding simple and efficient solutions, family time with my wife and 3 children, and cycling - mountain and road!